Fantastic product! First time in 2 years my 2 dogs sat and let me brush their teeth without any problems. They actually enjoyed it and so did I. I also bought the Antibacterial Microfibre Finger Toothbrush which works a treat together. The tarter & plaque visibly reduced after first application. Getting my dogs teeth brushed was a mission every time, many failed attempts, chewed up toothbrushes and bitten fingers, I was giving up hope. Saw this on the internet and saw so many 5 out of 5 reviews it had so I thought I'd give it a go(VetUK again the cheapest on the market). Its so easy and quick to use, you can see the results each time you brush! Love this product & price, will definitely be buying more & recommend!!